{"id":9482,"date":"2026-03-02T08:30:00","date_gmt":"2026-03-02T01:30:00","guid":{"rendered":"https:\/\/helisoutheastasia.com\/heli-launches-lifty-brainy-towly-mascots\/"},"modified":"2026-03-02T08:30:00","modified_gmt":"2026-03-02T01:30:00","slug":"heli-launches-lifty-brainy-towly-mascots","status":"publish","type":"post","link":"https:\/\/helisoutheastasia.com\/id\/heli-launches-lifty-brainy-towly-mascots\/","title":{"rendered":"HELI Launches \u201cLIFTY \u2013 Brainy \u2013 Towly\u201d Mascots"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9482\" class=\"elementor elementor-9482 elementor-9088\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49a2c21 e-flex e-con-boxed e-con e-parent\" data-id=\"49a2c21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97d650c elementor-widget elementor-widget-text-editor\" data-id=\"97d650c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bringing Color to Industry and Making the Brand More Approachable<\/p><p>HELI continues to refresh its brand image with the official launch of three mascot characters \u2014 LIFTY, Brainy, and Towly \u2014 designed to represent the brand\u2019s machinery solutions and intelligent logistics technologies in a more friendly, engaging, and modern way.<\/p><p>Each mascot embodies a key aspect of HELI\u2019s industrial expertise, translating complex heavy-industry technologies into approachable and relatable stories for a broader audience.<\/p><p>LIFTY represents HELI forklifts, symbolizing power, strength, and reliability.<\/p><p>Brainy, the intelligent AGV character, reflects automation, precision, and future-ready innovation.<\/p><p>Towly, in green and white tones, represents lifting, towing, and stable material handling solutions with a focus on safety and trust.<\/p><p>Developed as mascot and IP characters, LIFTY, Brainy, and Towly will be featured across brand communications, marketing activities, exhibitions, digital platforms, and cultural &amp; creative products \u2014 strengthening brand recognition with a warmer and more contemporary identity.<\/p><p>This launch highlights HELI\u2019s direction in combining industrial strength with creativity, reinforcing its leadership in material handling solutions while engaging customers, partners, and younger generations through a more vivid and accessible brand language.<\/p><p>From machines to characters \u2014 HELI is redefining how industrial stories are told.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bringing Color to Industry and Making the Brand More Approachable HELI continues to refresh its brand image with the official launch of three mascot characters \u2014 LIFTY, Brainy, and Towly \u2014 designed to represent the brand\u2019s machinery solutions and intelligent logistics technologies in a more friendly, engaging, and modern way. Each mascot embodies a key [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[196],"tags":[],"class_list":["post-9482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-id"],"acf":[],"_links":{"self":[{"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/posts\/9482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/comments?post=9482"}],"version-history":[{"count":1,"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/posts\/9482\/revisions"}],"predecessor-version":[{"id":9486,"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/posts\/9482\/revisions\/9486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/media\/9091"}],"wp:attachment":[{"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/media?parent=9482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/categories?post=9482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helisoutheastasia.com\/id\/wp-json\/wp\/v2\/tags?post=9482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}