HELI Launches “LIFTY – Brainy – Towly” Mascots

Bringing Color to Industry and Making the Brand More Approachable HELI continues to refresh its brand image with the official launch of three mascot characters — LIFTY, Brainy, and Towly — designed to represent the brand’s machinery solutions and intelligent logistics technologies in a more friendly, engaging, and modern way. Each mascot embodies a key […]